1. TRUSTe 

TRUSTe is an independent, non-profit, privacy initiative dedicated to building users' trust and confidence on the Internet. TRUSTe has developed a privacy program that bridges the gap between users' concerns over privacy and Web sites' desire for flexible disclosure standards. 

 

2. BBBOnline

BBBOnline(A Better Business Bureau program) has developed program to meet consumer privacy expectations and to enable voluntary self-regulation of business in the electronic marketplace. This is how it works: Companies that meet high BBBOnLine Standards will exhibit a BBBOnLine seal on their web sites. The seal will show that they "CARE" about their customers.